New Century Development is advancing the redevelopment of 402 Atlantic Avenue, a former petroleum-impacted service station site located in downtown Long Beach, into a multifamily residential development. This complex urban infill project demonstrates the firm's expertise in transforming underutilized brownfield sites into productive housing assets.
The property was acquired with documented environmental conditions associated with historical fuel station operations. Since acquisition, New Century Development has been actively managing environmental remediation, entitlement coordination, and architectural planning as part of an integrated urban infill redevelopment strategy.
Environmental Assessment and Remediation Strategy
Following acquisition, New Century Development engaged environmental engineers to conduct Phase I and Phase II environmental site assessments to characterize subsurface conditions and historical impacts. Based on these findings, a comprehensive remediation plan was developed in coordination with applicable regulatory agencies and City departments to address soil contamination consistent with residential reuse standards.
Remediation efforts are being implemented in accordance with approved regulatory frameworks and best practices for legacy fuel sites. The objectives include:
- Mitigating environmental risk associated with petroleum hydrocarbons
- Achieving regulatory closure for residential land use
- Preparing the site for vertical construction
Entitlements, Design, and Agency Coordination
In parallel with remediation, New Century Development is advancing development entitlements and architectural design for a new multifamily residential project.
The project is being designed to optimize unit density, site efficiency, and compatibility with the surrounding downtown context, while addressing the technical constraints inherent in redeveloping a previously contaminated urban parcel.
This coordinated approach allows environmental remediation, entitlement approvals, and design development to progress concurrently—reducing execution risk and supporting a clear path toward construction.
Urban Infill Execution and Risk Management
Redeveloping former service station sites presents unique technical and regulatory challenges, including:
- Environmental compliance and agency oversight
- Subsurface uncertainty and remediation costs
- Complex multi-agency coordination requirements
New Century Development's approach emphasizes early risk identification, engagement of experienced consultants, and proactive coordination with public agencies to manage complexity and preserve project viability.
The redevelopment of 402 Atlantic Avenue reflects the firm's focus on value creation through technically complex urban infill projects, where disciplined execution and a long-term ownership perspective can transform underutilized parcels into productive residential assets.
Long-Term Ownership Perspective
As a family-owned real estate investment and development firm, New Century Development approaches projects with a long-term horizon, prioritizing regulatory compliance, environmental responsibility, and durable asset quality.
The firm remains focused on advancing the 402 Atlantic Avenue project through remediation, entitlement, and construction—while contributing to housing supply and responsible land reuse in downtown Long Beach.

